Company story · 90sReady
Brand · 2026
GetReelCom
A movie park for companies that don't own a studio. This page is how the park looks, sounds and behaves — for our own team, and for anyone writing about us.
01 · Name
GetReelCom. One word, three capitals.
Write it GetReelCom — never "Get Reel Com", never the old GetReelCo, and all caps only on the hillside sign. Mail goes to [email protected].
Site in, story outYour team, animatedFinished, not a draft
Brand in one line
A movie park for companies that don't own a studio.
- Playful, never silly. The fun is in the park, not in the promise.
- Craft on show. Reels, clapperboards, lighting rigs — production as proof.
- Fast is the feature. Every screen shows how little you had to do.
02 · Logo
The Zeppelin
The airship that floats over the park: a cream body with the wordmark on its side, orange fins, a small gondola. It is the whole logo — there is no separate mark, and the word never leaves the ship.
Primary · on whiteOn navy · same image, no recolourOn sky · where it livesRules
- Clear space equals half the ship's height, on all sides.
- Colour: the ship is always its own colours — cream, navy word, orange fins — on any ground, light or navy.
- Tilt is allowed in hero and poster use only — up to 6°, nose up, never in the header, never in a corner.
- Never recolour, stretch, outline, crop the fins, add a blur shadow, or set the word apart from the ship.
Watermark
Bottom-right, 28px high, at 85% opacity. The whole ship — never animated, never tilted in the corner.
03 · Colour
Park palette
Bright sky and green everywhere, navy for everything you read, orange only where you should click. Tap a swatch to copy its hex.
Balance
Roughly 55% white, 20% sky, 15% green, 8% navy, 2% orange. If a screen feels loud, the orange is doing too much.
White 55%Sky 20%Green 15%Navy 8%Orange 2%
Rules
- Navy is the text colour. Not black, not grey-on-grey. Secondary text is Slate.
- Orange is an action, not a colour scheme. One orange button per screen. Sky or green for promos and banners — never orange.
- Labels on orange, sky and green are navy. White on any of them is below 3:1 and unreadable.
- Small text stays dark. Sky, green and orange as text only in their Deep variants (below).
04 · Type
Fredoka + DM Sans
Fredoka is the park sign: rounded, chunky, friendly. DM Sans keeps everything you actually have to read plain and neutral. Two fonts, no third.
Display · Fredoka 700 · 52pxRoll camera
Heading · Fredoka 600 · 30pxYour team, on screen
Body · DM Sans 400 · 17/1.6Paste a URL. We read the site, write the script, cast your colleagues and send back a finished animation.
Label · DM Sans 700 · uppercase in a pillScene 04 · take 02
| Role | Face | Size | Leading | Tracking |
|---|---|---|---|---|
| Display | Fredoka 700 | 44–80px · clamp(2.75rem, 6vw, 5rem) | 0.95 | −0.02em |
| Heading | Fredoka 600 | 30–36px | 1.1 | −0.01em |
| Card title | Fredoka 600 | 20–21px | 1.2 | 0 |
| Lede | DM Sans 400 | 20–22px | 1.4 | 0 |
| Body | DM Sans 400 | 16–17px | 1.55–1.6 | 0 |
| Small | DM Sans 400–500 | 14–15px | 1.5 | 0 |
| Label | DM Sans 700 · uppercase | 12–13px | 1.3 | +0.08–0.1em |
- Fredoka only for the wordmark, headings and card titles. Never for paragraphs, buttons or form text.
- DM Sans for everything else, including buttons (700) and labels (700, uppercase, +0.08em).
- Headings get
text-wrap: balance; paragraphstext-wrap: pretty; measure ≤ 65 characters. - Both are open licences (OFL) and self-hosted on the site and in the app.
05 · Voice
Dry crew humour, straight promises
Talk like a producer who likes their job: short sentences, film vocabulary, one joke per screen — and never in the same breath as a claim about results.
HeadlinesMax 6 words. Verb first where you can.
ButtonsAction + object: "Cast my team".
Empty statesPark jokes: "Stage is empty. Suspiciously quiet."
ErrorsNo jokes. Say what broke and the next step.
Say this
"Paste your URL. Meet your cast in ten minutes."
"We read your site so you don't have to write a brief."
"Your CFO, animated. Sorry."
Not this
"Unlock the power of AI-driven video storytelling."
"Revolutionise your content funnel 🚀"
"Solutions for every stage of the buyer journey."
06 · The park
One recurring place: GetReelCom Park
Every illustration is a corner of the same soft-3D movie park — hillside sign, casting studio, film-set district, water tower with the reel. Features are attractions, onboarding steps are paths, plans are ticket booths. Nothing exists outside the park.
- Isometric camera, high sun, soft long shadows.
- Matte clay materials — no glass, no chrome, no glow.
- Bright sky and green everywhere; orange on signs and small props only.
- Characters small and mid-action; faces never the focus.
- Every new feature gets a building before it gets a screenshot.
07 · UI kit
Components
Chunky radii, flat colour, a 3px hard bottom shadow instead of blur — everything should look pressable, like park signage.
Buttons · 14px radius, 700 weight, navy label on orangeInput · URL first, alwaysStatus chips
Reading siteReadyIn editArchived
Progress · a ride queue, not a spinnerNow at: Casting Studio2 of 3
Cards · 22px radius, 3px border, no blur
Stage is empty. Suspiciously quiet.Drop in a URL and we'll start reading.
Ticket booth bannerUse sky or green blocks for in-app promos. Never orange.