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AI video tools for B2B marketing teams (2026)

Four ways to make a company video with AI in 2026, side by side. Avatar presenters (Synthesia, HeyGen), a cinematic model playground (Higgsfield), and GetReelCom, which turns your website into branded animated scenes.

Last verified 23 September 2026

Side by side

GetReelComSynthesiaHeyGenHiggsfield
Built forB2B marketing teams and founders who need a company, product or explainer video without a studio.L&D, sales enablement, HR and marketing teams making presenter-led videos with an AI avatar.Creators and businesses making talking-head videos with a digital version of themselves.Creators, performance marketers and production teams who want cinematic clips, effects presets and ad variations from the latest video models.
What you start fromYour website address. GetReelCom reads your public pages and drafts your Director's Guide (brand, products, audience, characters, venues) and the script.A script and an avatar in a scene editor. The Assistant can draft the script from a prompt plus documents or URLs.A script and an avatar, a prompt with attachments for the Video Agent, or any URL with URL to Video, which writes and narrates an avatar video from the page.A text prompt, an image or a video reference, model by model. Marketing Studio reads a product page URL to fill ad templates.
What comes outCinematic 3D animated scenes of ten seconds, landscape 16:9 or portrait 9:16. You approve a 2K still frame before the video is generated.Talking-avatar videos with templates and motion graphics, 1080p, in 16:9, 9:16, 1:1, 4:5 and 5:4. Short generated clips can be added as scenes.Presenter videos with stock or generated b-roll, in 16:9, 1:1 and 9:16. 1080p on free, 4K from Pro.Generated clips from third-party models (Veo, Seedance, Kling and others), 4 to 30 seconds, 720p to 1080p with 4K upscale; ad clips up to 15 seconds.
Cast consistencyCharacters built from real photos keep the same face scene after scene.Personal Avatars from one photo or a webcam, reused across videos: three on Starter, five on Creator, none on the free plan.Avatar IV from one photo; Avatar V, a persistent identity from a 15-second video. One custom video avatar on the free plan.Soul ID, trained from 20 to 80 photos of one person, reused in images and as an element in video.
Brand kitColours, logo, style reference and language applied to every scene, on every plan including free.Brand Kit (colours, fonts, logos) on Enterprise plans only.Brand System (logos, colours, fonts, media) on all paid plans, chosen per project.Brand Kit extracted from a URL (logo, colours, fonts, imagery, tone), scoped to Marketing Studio ad templates.
Voice-over and captionsVoice-over narration inside the clip and burned-in captions.1,000+ AI voices in 160+ languages, subtitles and AI dubbing.AI voices in 175+ languages, voice cloning from Creator, automatic subtitles.Talking avatar with ElevenLabs voices, cloning and lip sync in 74+ languages; dubbing into 140+. Captions not documented.
Clip lengthTen seconds per scene. A 30-second company video is three scenes, downloaded separately and cut together in your editor.Multi-minute videos, limited by monthly minutes rather than clip length.Up to 1 minute per video on free, 30 minutes on Creator and Pro, 60 on Business.4 to 30 seconds per generation depending on the model.
Free tier40 credits once, no card, and they never expire: enough for a first 30-second video, which carries a GetReelCom watermark.Basic plan, no card: up to 10 minutes of video a month, 9 avatars, Synthesia logo on the video.Free plan, no card: 3 videos a month of up to 1 minute, with a watermark.Free account: limited models, no credits, and every generation carries a Higgsfield watermark.
Cheapest paid planStarter, €29.95 a month: 66 credits, about 2 company videos a month.Starter, $29 a month or $18 billed yearly: 10 minutes of video a month, 125+ avatars, logo removed.Creator, $29 a month: 600 credits, videos up to 30 minutes, watermark removed.Plus, €49 a month or €39 billed yearly: 1,000 credits, roughly 200 short videos.

See it on your own website: create your free company video →

Which AI video tool should a B2B marketing team pick?

Decide on the output first, then the tool. If the video is a person presenting, a training module, a sales message or a founder update, you want an avatar tool, and Synthesia and HeyGen are the two most teams shortlist. If the video is a cinematic clip, an effect or an ad variation and you are happy to drive the models yourself, Higgsfield. If the video is the company video, the 30-second piece that introduces the company or the product in its own brand, GetReelCom, because it starts from your website and comes out animated, branded and consistent. There is no single best tool, and a marketing team with a training programme and a launch calendar may well end up with two.

The four, in one line each

Synthesia is the enterprise avatar platform: script in, presenter out, in 160+ languages, with templates and a brand kit on Enterprise. HeyGen is the avatar tool for people who want to be the presenter: one photo or a 15-second clip becomes a digital you, and its Video Agent writes and assembles the video. Higgsfield is a creative suite over the latest generation models, Veo, Seedance, Kling and others, with effects presets, a character trained from 20 or more photos, and a Marketing Studio for ads. GetReelCom is the company-video tool: paste your website, approve the Director’s Guide it drafts, and generate cinematic animated scenes with characters that keep their face.

Which tools make a video from a website URL?

Three of the four read a URL, so that alone no longer separates them. HeyGen’s URL to Video turns a page into a scripted avatar video. Higgsfield’s Marketing Studio reads a product page to fill ad templates. Synthesia’s Assistant accepts URLs as source material for a script. GetReelCom reads your whole public site to build a reusable Director’s Guide, brand, products, audiences, characters, venues, and drafts the script from it, so the second and tenth video start from the same understanding of the company rather than from one page. Ask what is built from the URL, not whether one is accepted.

Which tool keeps the same characters across videos?

All four can, in different ways, and the effort differs. Synthesia and HeyGen make a personal avatar from one photo, reused as the presenter. Higgsfield trains a Soul ID from 20 to 80 photos of one person and reuses it as an element. GetReelCom builds a cast of several characters from real photos of your people or your customers and holds their faces across scenes, which is the case that matters for a company video where three colleagues and a customer appear across a launch piece, an explainer and a portrait cut.

When should you still hire a studio?

When the film is the point. A brand film with a director’s voice, a bespoke animation style, a piece that has to carry a stage or a campaign: a studio brings design judgement, a producer and revision rounds that no tool replaces. Published 2026 price guides put a 60-second animated explainer from a studio at $5,000 to $15,000 and four to eight weeks. The AI tools above are for everything that never got made because it did not clear that bar: the scene per audience, the weekly LinkedIn post, the video for a product launch that was already late. GetReelCom against hiring an animation studio goes through that trade-off in detail.

What they cost to try

Every tool here has a free tier and none needs a card. Synthesia’s free plan gives up to ten minutes a month with its logo on the video; HeyGen’s gives three one-minute videos a month with a watermark; Higgsfield’s free account watermarks every generation and comes with no credits; GetReelCom gives 40 credits, enough for a first 30-second company video with a GetReelCom watermark. The cheapest paid plans are $29 a month on Synthesia and HeyGen, €49 on Higgsfield and €29.95 on GetReelCom. The honest way to compare is to make the same video on two of them in an afternoon.

Sources

Every cell about another tool comes from that vendor's own pages on the day shown, and prices are as listed there in the currency shown. Our own cells describe the product as it ships. If something here is out of date, mail [email protected] and we will correct it.

Synthesia

HeyGen

Higgsfield

  • Positioning and product lines: higgsfield.ai checked 23 September 2026
  • Plans and credits: higgsfield.ai checked 23 September 2026
  • Free account watermark: higgsfield.ai checked 23 September 2026
  • Marketing Studio reads a URL, brand kit scope, 15-second ads: higgsfield.ai checked 23 September 2026
  • Soul ID from 20 or more photos: higgsfield.ai checked 23 September 2026
  • Talking avatar voices and languages: higgsfield.ai checked 23 September 2026
  • Clip lengths and resolution per model: higgsfield.ai checked 23 September 2026

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