How to tailor a company video to different audiences

One message, several audiences

A finance director and a fleet manager buy the same product for different reasons. A video that speaks to both speaks to neither. The practical answer is one short version per audience: the same product and brand, with a different problem in the opening line.

Filmed video made this expensive, because every version needed its own shoot or edit. Generated scenes change the sum. A new version costs credits and a rewritten paragraph, so a version per audience becomes normal.

What a good audience version looks like

A version is tailored when a viewer from that audience recognises their own situation. Four criteria show it.

• It opens with their problem. The first sentence names what goes wrong in their week.
• It uses their words. A driver says “paperwork”; a finance director says “cost per kilometre”.
• It answers their objection. Each audience has one reason to say no. The video addresses it.
• It asks for their next step. A buyer books a demo. A user tries the app. A candidate applies.

What stays and what changes

Tailoring does not mean starting over. Most of the video stays the same, and that keeps the versions recognisable as one company.

Element	Stays the same	Changes per audience
Product	Yes
Brand colours and style	Yes
Setting	Usually	Only when the audience works somewhere else
Cast	Your colleagues	The persona who represents the viewer
Opening problem		Yes
Words and tone		Yes
Proof		Yes: the number or result this audience cares about
Call to action		Yes
Format		Sometimes: portrait for social, landscape for a pitch

How to do it, step by step

The steps work in any AI video tool. The labels in brackets are where each one happens in GetReelCom.

1. Write down each audience: role, organisation, problem, wishes, objections and way of speaking. (Open Audience. One audience is primary; add the others with Add another audience.)
2. Give each audience a face. (Add a character, set Who is this? to Audience persona, and generate an avatar for 1 credit.)
3. Start the first version. (Click New video. With more than one audience saved, a Who is it for? picker appears.)
4. Draft the text for that audience. (Suggest a video writes a scene and narration from that audience’s fields. Edit the draft.)
5. Check the still and generate. (Save & draw the frame costs 1 credit, and Looks good, make the video costs 10.)
6. Repeat for the next audience, with the other audience chosen in the picker. Keep the same colleagues and venue.

If you choose no audience, the video speaks to the primary one. The fields are explained in Target audiences and the picker in Set up a new video.

A worked example: one product, three openings

The clip above opens a video for Triagen, whose software guides employers and employees through a return to work. This opening takes the employee’s side. She is at home, off sick, and does not know what to write to her employer. A version for employers would open on a manager who does not know how to respond.

Here is the same idea as three scripts. The company is invented and sells fleet-tracking software.

	Fleet manager	Finance director	Driver
Opening problem	“It is nine o’clock and you have no idea where three of your vans are.”	“Fuel is your second-largest cost, and nobody can tell you where it goes.”	“Another Friday afternoon lost to mileage forms.”
What they see	A planner at a wall of paper schedules	A director frowning at a cost report	A driver filling in a form in the cab
Proof	Every van on one map	Fuel cost per route, per month	Trips logged without typing
Call to action	“Book a demo for your fleet.”	“Ask for the savings calculation.”	“Ask your planner for the app.”
Format	Landscape, for the website	Landscape, for a pitch deck	Portrait, for a phone

Only the first scene differs fully. The second scene, which shows the product, can be shared by all three versions. The third scene changes its last sentence, the call to action.

That sharing saves credits. GetReelCom delivers each ten-second scene as a separate file, and you cut them together yourself. A shared product scene is made once and used in every version of the same format.

Internal audiences count too

An audience does not have to be a customer. Job candidates, new hires and your own sales team are audiences, each with a problem and a way of speaking. GetReelCom has no separate label for internal audiences. Save them as an audience like any other, and write the problem from their point of view.

A recruitment version of a company video shows the difference. It opens on the candidate’s question, “what is it like to work here?”, and not on the customer’s problem. Its call to action is the vacancy page.

Cost and time

A 30-second version costs 33 credits in GetReelCom: three scenes of 11 credits. Three fully separate versions cost 99 credits.

Sharing the middle scene lowers that. Three versions then need three openings, one product scene and three endings: seven scenes, or 77 credits. The driver version is portrait, so it needs its own product scene in that format. That brings the total to eight scenes, or 88 credits.

Each audience persona costs 1 credit for its avatar. Saving the audiences is free. On Studio, 88 credits cost about €32.

The writing is quick, because Suggest a video drafts each version from the saved audience. A frame renders in about 30 seconds and a scene in about a minute.

Common mistakes

• Swapping one word. Changing “managers” to “directors” is not tailoring. Change the problem.
• Changing the cast every time. New faces per version look like different companies. Keep your colleagues and change only the persona.
• Making too many versions at once. Start with the two audiences that matter most and compare the response.
• Forgetting the call to action. A buyer and a user take different next steps.
• Saving vague audiences. “Businesses” gives a generic draft. “Fleet manager at a delivery company with 40 vans” gives a specific one.

Frequently asked questions

Should I make one video for all audiences or one per audience?

Make one per audience when their problems differ. A shared video has to stay general, and general videos persuade nobody. With generated scenes, a version costs 33 credits and a rewritten opening, so the extra cost is small.

What should change in a video for a different audience?

The opening problem, the words, the proof and the call to action. The product, the brand colours and your colleagues stay the same. In GetReelCom the scene and narration are written from the selected audience’s problem, wishes, objections and language style.

How many audience versions can I make from one video?

As many as you have audiences. GetReelCom lets you save one primary audience and any number of others. Each version is a separate video, chosen with the Who is it for? picker. Two or three versions are a sensible start.

Can the audience appear in the video?

Yes. Add a character of the kind Audience persona for each audience, and select it for that audience’s version. The viewer then sees someone like themselves. A persona is invented, so it needs no consent.

How much does a version per audience cost?

A full 30-second version costs 33 credits in GetReelCom, which is about €12 to €15 on a paid plan. Sharing the product scene saves 11 credits for each extra version in the same format. Each persona’s avatar adds 1 credit.

See it on your own website: create your free company video →

Related guides

• How to make an AI explainer video
• AI video use cases for marketing, sales, agencies and onboarding
• How to keep an AI video on brand

In the help centre

• Target audiences
• Set up a new video
• Characters

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