How to make an AI explainer video

What a good explainer video does

An explainer video makes one problem concrete and shows the way out. The subject is the viewer’s situation, not your company. A good one meets five criteria.

• One audience. It speaks to one kind of viewer, in that viewer’s words.
• One problem. It names the thing that goes wrong every week, not a list of features.
• A visible before and after. The viewer sees the situation change, because a claim alone does not explain.
• A script that fits the time. Spoken words are counted, not estimated.
• One next step. It ends with a single action, such as a trial or a demo.

Explainers are worth the effort. In Wyzowl’s 2026 survey, 96% of people had watched one to learn about a product or service.

The script comes first: structure and word count

Every explainer script follows the same four beats. StudioBinder describes them as a problem, a solution, how it works and a call to action.

The word count follows from the speaking pace. Voice-over runs at 140 to 160 words per minute, according to Yum Yum Videos. That is about 25 words per ten seconds. GetReelCom uses the same number: about 25 words of narration fit one ten-second scene.

Beat	Its job	30-second explainer	60-second explainer
Problem	Show the situation going wrong	Scene 1, about 25 words	Scenes 1 and 2, about 50 words
Solution and how it works	Show the change, with the product in use	Scene 2, about 25 words	Scenes 3 and 4, about 50 words
Result and call to action	Show life afterwards and name one next step	Scene 3, about 25 words	Scenes 5 and 6, about 50 words
Total		About 75 words	About 150 words

A 30-second explainer therefore has room for 75 spoken words. That is three or four sentences, so every sentence has to earn its place.

How to make it, step by step

The steps below work in any AI video tool. The labels in brackets are where each step happens in GetReelCom.

1. Describe the audience: their role, their problem, what they want and how they talk. (The Audience tab: Their problem, What they want, Objections and Language style.)
2. Write the three beats as three short scenes, each with one action and about 25 words of narration.
3. Choose who is on screen. An Audience persona lets viewers see themselves; a colleague shows who solves the problem.
4. Start the first scene. (Click New video, pick the audience under Who is it for?, and write What should happen? and the narration. Suggest a video drafts both.)
5. Check the still before paying for motion. (Save & draw the frame costs 1 credit. Redraw until it is right.)
6. Generate the scene. (Looks good, make the video costs 10 credits and takes about a minute.)
7. Repeat for the other two beats with the same characters and venue, then cut the three downloads together in your editor.

Field-by-field guidance is in Write the scene and narration and Target audiences.

A worked example

The clip above opens a 30-second explainer for Triagen, which makes return-to-work software. Scene one shows the problem: an employee at home, off sick, unsure what to tell her employer. Scene two shows the check-in where the plan takes shape. Scene three shows the path back to work. All three are on the examples page.

Here is the same structure as a script you can copy. The company is invented.

Scene	What should happen	Narration
1. Problem	Sam, an office manager, sits at her desk late in the afternoon with a spreadsheet and a stack of timesheets. She rubs her forehead.	“Every month, payroll eats two days. One spreadsheet, three tax rules, and a knot in your stomach before you press send.” (21 words)
2. Solution	The same desk in morning light. Sam opens the payroll screen and the rows turn green one by one. She leans back.	“Acme Payroll runs the numbers for you. Hours come in, rules are applied, and every payslip is checked before it leaves.” (21 words)
3. Result	Sam closes the laptop and joins two colleagues at the coffee corner.	“Payroll done in twenty minutes, and nobody chases you about a payslip. Try Acme Payroll free for your next pay run.” (21 words)

The script uses 63 of the 75 available words. The same character and the same desk appear in every scene, so the three clips read as one video.

Which kind of AI explainer tool fits

AI explainer tools differ in what they put on screen. Choose by the picture you need, not by the feature list.

Approach	What is on screen	Fits best when
Avatar presenter, such as Synthesia or HeyGen	A digital presenter reads the script, with slides or b-roll	The explainer is a talk: training, policy, a walkthrough
Stock-footage text-to-video, such as InVideo	Stock clips matched to the script, with captions	You are summarising an article or a list
Generated animated scenes, such as GetReelCom	Your own characters, venue and product in an animated scene	You need to show a situation, in your own brand
An animation studio	A bespoke film in a drawn style	The explainer is a flagship piece with a budget

The differences between the first three are covered in AI video tools for B2B marketing.

Cost and time

A 30-second explainer costs 33 credits in GetReelCom: three scenes of 11 credits. That fits inside the 40 free credits. On a paid plan it is about €12 to €15, plus 1 credit per redraw. A 60-second explainer is six scenes, or 66 credits.

Rendering is short. A frame takes about 30 seconds and a scene about a minute. The writing takes longer, and it is the part that decides the quality.

A studio quotes differently. Published 2026 guides put a 60-second animated explainer at $5,000 to $15,000, with about seven weeks of lead time. The full comparison is in How much does an AI video cost?.

Common mistakes

• Explaining the product instead of the problem. Open on the viewer’s bad day, not on your logo.
• Writing 40 words for a ten-second scene. The voice-over will be rushed or cut. Count the words.
• Changing the cast between scenes. Different faces make three clips, not one explainer. Reuse the same characters and venue.
• Writing for everyone. A script for all audiences persuades none. Make one explainer per audience.
• Ending without a next step. The last sentence should name one action.

Frequently asked questions

How long should an AI explainer video be?

Thirty to ninety seconds. Yum Yum Videos calls 60 to 90 seconds a practical starting point for an animated explainer. In Wyzowl’s 2026 survey, 71% of people said videos between 30 seconds and two minutes work best. In GetReelCom, 30 seconds is three scenes and 60 seconds is six.

How many words fit in a 30-second explainer video?

About 75 spoken words. Voice-over runs at roughly 150 words per minute, which is 25 words per ten seconds. Fewer words leave room for the picture to work, so 60 to 70 is a safe target.

Can AI make an explainer video without filming or design skills?

Yes. You write what should happen in plain language, and the tool draws and animates it. There is no camera, no timeline and no design software in GetReelCom. What matters is the detail of your description and of your saved audience.

How much does an AI explainer video cost?

In GetReelCom a 30-second explainer costs 33 credits. The first one is free, because a new account has 40 credits. After that it costs about €15 on Starter and about €12 on Studio. A studio-made 60-second explainer costs $5,000 to $15,000 in published 2026 guides.

Can I edit an AI explainer video after it is generated?

Not the finished scene. In GetReelCom a scene is generated once from its approved frame, so a change means a new scene for 11 credits. The cheap place to edit is the frame, where each redraw costs 1 credit.

Sources

External figures were checked on 30 September 2026.

• Wyzowl, Video marketing statistics 2026: 96% have watched an explainer video; 71% prefer 30 seconds to two minutes. Survey of 266 respondents, late 2025.
• Yum Yum Videos, Explainer video length (updated 12 August 2026): 60 to 90 seconds; 140 to 160 spoken words per minute.
• StudioBinder, How to write an explainer video script (12 May 2026): the four-part script structure.
• Studio prices: see the sources on GetReelCom vs hiring an animation studio.

See it on your own website: create your free company video →

Related guides

• How to create an AI product video
• How to make a company introduction video with AI
• How much does an AI video cost?

In the help centre

• Write the scene and narration
• Target audiences
• The preview frame

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